Recruit Rockstars 330: Raining Cats & Dogs in Private Equity

By July 26, 2020 No Comments

Half of us have a cat and/or dog (including my Winnie, the adorable Morkiepoo.)

And even if you’re not a pet parent, you know that we spend a fortune on our besties. That spells opportunity for Private Equity investors.

So I wanted to speak with an expert on our four-legged friends.

I tracked down Steve Ball, CEO of Zesty Paws. Based in Orlando & backed by PE firm Maxim Partners, Zesty Paws markets premium-quality supplements to keep our besties feeling zesty.

And business is booming.

Steve was uniquely-qualified, having been CEO of “I and love and you” Pet Care. Prior, he nailed the fundamentals at Nestle, General Mills, and Informatica.

In this 20-minute conversation, he reveals how he’s scaling Zesty Paws & building a Rockstar team.