Half of us have a cat and/or dog (including my Winnie, the adorable Morkiepoo.)
And even if you’re not a pet parent, you know that we spend a fortune on our besties. That spells opportunity for Private Equity investors.
So I wanted to speak with an expert on our four-legged friends.
I tracked down Steve Ball, CEO of Zesty Paws. Based in Orlando & backed by PE firm Maxim Partners, Zesty Paws markets premium-quality supplements to keep our besties feeling zesty.
And business is booming.
Steve was uniquely-qualified, having been CEO of “I and love and you” Pet Care. Prior, he nailed the fundamentals at Nestle, General Mills, and Informatica.
In this 20-minute conversation, he reveals how he’s scaling Zesty Paws & building a Rockstar team.